Beauty

amberallure

Meet Amberlei Arianne, Power of Influence 2020 Awardee

Meet Amberlei Arianne, Power of Influence 2020 Awardee 928 1004 The Influencer Lab

Amberlei Arianne @amberallurestyle

Power of Influence 2020: Lifestyle Awardee

Meet Amberlei Arianne, @amberallurestyle awardee of our Power of Influence 2020 list in the Lifestyle category 

Serving us the prettiest Instagram Feed, it’s no surprise that Amberlei is our pick for: Best Aesthetic Feed. A mama of 2, you can count on Amber for all things Beauty, Food, and Lifestyle.

Serving us the prettiest Instagram feed, it’s no surprise that Amberlei is our pick for: Best Aesthetic Feed.

The Influencer Lab: How do you use your Influence to empower other women?

Amber: I try to keep things in a positive light. I like to inspire and feel inspired. I try to be as helpful as I can, be as informative, cheer on my fellow women, and be that person I needed when I was just starting out. You have no idea how even a simple compliment can empower someone, so it’s something I try to do more of.

I think as women, especially mothers, we are so incredibly hard on ourselves. Sometimes we put ourselves in these little boxes and when things don’t fit into place perfectly we think something’s wrong with us. No girlfriend, it’s the box. Get out of it. If you REALLY want to feel empowered you need to be your authentic self and surround yourself with people who appreciate your worth.

 

The Influencer Lab: What is your secret to growing a highly engaged audience?

Amber: Be as relatable and stay true to yourself, and the right audience will find you. Of course, sharing quality content is a given, but staying connected and being informative is just as important. Above all, support others, whether they have 100 or 1M followers.

 

The Influencer Lab: What three things are you focusing on to steady yourself and your business during these uncertain times of a COVID-19?

Amber: Honestly, I’ve been focusing 100% of my time on my family and a lot of self-care. These trying times have made me realize how things can change so quickly and really show you the real value of everything around you. Since work for me has slowed down, I feel more present in the moment. I haven’t been as active on posting content like I used to, but I’m always consistent in staying connected, I try to share positive thoughts because I know how important it is to help spread light and love during this time.

b lashed

Meet Brianne Calaway, Power of Influence 2020 Awardee

Meet Brianne Calaway, Power of Influence 2020 Awardee 1242 1418 The Influencer Lab

Meet Brianne Calaway @bricalawaybeauty

Power of Influence 2020: Small Business Awardee

Brianne rules in both the small business and beauty category and just recently added new mom to her growing list of accomplishments and demands on her time! Brianne lash line, b.lashed, which she launched in mid 2018, is a game-changer in the false lashes world with 30+ uses per pair. We can’t wait to see how her business, audience, and community grows in the years ahead!

Brianne tells us more about the power of her influence below: 

The Influencer Lab: How do you use your Influence to empower other women?

Brianne: I am a new mom, new wife, and a new business owner. You could say I “juggle it all”. I don’t think there is a balance I’ll ever reach where I feel like I have everything figured out. All I know is that I am beyond passionate about b.lashed and the brand we are growing. I am a total girl’s girl and understand the needs of women. I know we are all trying our best and that is ENOUGH. I hope my story influences women to fiercely love the journey of life they are on. Embrace the bad as much as you embrace the good. I want to influence others to be the best version of themselves!

The Influencer Lab: What is your secret to growing a highly engaged audience?

Brianne: Posting, emailing, showing, and acting out what feels right. I can FEEL what people post. If I post filler content, it will not get a great response. If I pour a lot of love into a post, an email (anything marketing), I INSTANTLY see results. The interesting thing about my business is that I am a product-based business but I am also the face of my brand, which can be tricky. I really focus on the “like, know, and trust factor”. I have RAVING fans on shopblashed.com.

I mean, there are women who literally almost buy daily from us! Which is crazy. If I focus and create really strong relationships with customers, they are more likely to tell their friends about b.lashed. We really have grown from word of mouth and from building friendships. Be a good friend, that’s the secret.

The Influencer Lab: What three things are you focusing on to steady yourself and your business during these uncertain times of a COVID-19?

Brianne:

1. Hiring- We are looking to hire our first b.lashes employee, (have anyone in mind???).

2. Systems- Emails, inventory flow, efficient programs, all of this is important for a product-based business. We use our social media as a tool to find our brand, connect with our message, and inspire creativity and positivity. The fun thing about lashes is that they are a learning-based product. S0 we are constantly working on new videos and new systems to better educate our followers and potential customers. Our systems are all focused around one word. Service. If we constantly serve others, we will succeed.

3. Time management- Now is a great time to get organized, revamp our website, clean my office, prepare for a new hire, update systems, and prepare inventory for the rest of this year!

Meet Lindsey Gurk, Power of Influence 2020 Awardee

Meet Lindsey Gurk, Power of Influence 2020 Awardee 1330 1995 The Influencer Lab

Lindsey Gurk @lindseygurk

Power of Influence 2020: Beauty Awardee

Meet Lindsey Gurk @lindseygurk, awardee of our Power of Influence 2020 list in the Beauty category – although we could surely honor her in our Motherhood category as Lindsey will welcome her second child in late 2020! Aside from being one of our favorite influencers, Lindsey is also a TV Host and owner of The Nomis Niche Blog where she shares her beauty tips, outfit inspiration and motherhood adventures.

The Influencer Lab: How do you use your Influence to empower other women?

Lindsey: I think the way I go about empowerment is a little different than most. I definitely don’t try and put up a facade that I have everything together. Some days I feel like I can take on anything, and other days I leave my phone in the fridge. I show all these parts of my life on social media because I just want women to know that it’s OK to laugh at the chaos. I try to be a friend to these women because that’s exactly how I see them… as friends. My followers are friends and we help one another and lift each other up.

I think as women, especially mothers, we are so incredibly hard on ourselves. Sometimes we put ourselves in these little boxes and when things don’t fit into place perfectly we think something’s wrong with us. No girlfriend, it’s the box. Get out of it. If you REALLY want to feel empowered you need to be your authentic self and surround yourself with people who appreciate your worth.

 

The Influencer Lab: What is your secret to growing a highly engaged audience?

Lindsey: If you want your audience to engage with you, you need to engage with them. Don’t post a photo on Instagram then close the app. That’s called “post and ghost” and it’s not helpful. Engage with comments coming in, search hashtags you’ve used to find photos you can like and comment on, and always respond to your dm’s or questions you may be getting in your comment section.

Another tip: BE YOURSELF. People are smart. Even through a screen, they can tell if someone is being fake. Think about your favorite influencers. You’re probably liking and commenting on most if not all of their photos. Why? Because you feel connected to them. It’s not just about the great shoes and killer clothes. It’s about CONNECTION.

 

The Influencer Lab: What three things are you focusing on to steady yourself and your business during these uncertain times of a COVID-19?

Lindsey:

  1. My pregnancy! It’s hard to keep calm in the middle of all of this while also having your hormones throw a rager in your body. But, I believe that keeping calm and staying as positive as possible is going to transfer to this growing baby. Instead of looking at the negative, try to enjoy time at home, time with family, video chats with friends, etc. When this is all over the world is going to collectively celebrate and it’s going to be absolutely beautiful!
  2. I only do what is absolutely necessary each day. I’m exhausted, my toddler is constantly trying to electrocute himself, and I can’t self-medicate with wine (help!). For me personally, this is not the time to kick-start a new vertical for my business. So, I make a list of three things that I need to get done that day and then add a few things that would be nice to complete, but aren’t necessary. I’m just doing what I can when I can.
  3. I’m fine-tuning my brand. I may not be able to start something brand new at this time, but I can definitely fine-tune what I’ve already got going on. I’ve been using this time to look at analytics and figure out what content works best. I’ve finally found an aesthetic I love and worked out a new schedule that fits with my lifestyle. I feel more confident than ever with where things are going. Let’s do this!