Lin Smith Jerome @lin_smith_jerome
Power of Influence 2020: Small Business Awardee
Meet Lin Smith Jerome, @lin_smith_jerome, awardee of our Power of Influence 2020 list in the Small Business category
A lawyer, co-founder of Cafe Lola, Saint Honore, and The Refined Agency. Lin wastes no time in making her mark in business. Make sure to follow her on Instagram for all the business motivation you need and some cuteness overload of her adorable daughter!
The Influencer Lab: How do you use your Influence to empower other women?
Lin: I want women to know that they are capable of doing anything. Sometimes things may not go as planned, I think right now is a perfect example of that, but everything will always work itself out in the end. There are different paths to success and there will always be hurdles and roadblocks but if you stay focused you will reach your end goal.
The Influencer Lab: What is your secret to growing a highly engaged audience?
Lin: I think being honest and keeping it real is so important. People want to know that, yes, you go out without makeup, and yes you wear pajamas around the house all day, especially right now, and maybe your closet is a mess and that’s ok. It makes you a real person and people appreciate that. I also think it is extremely important to respond to comments and DM’s. If you DM me or leave a comment on a photo, I will respond back. It’s just common courtesy.
The Influencer Lab: What three things are you focusing on to steady yourself and your business during these uncertain times of a COVID-19?
Lin: We were nonstop for years before our current state of affairs. When we were told to stay home, I took that very seriously as we have my mother and our 1-year-old under our roof and their health and safety are our top priority. I’ve been working from home and although it has been tough to juggle a toddler and business, I’m making it work. We are focusing on different ways of connecting with our clientele and thinking outside of the box. We are also looking for different outlets and sources for grants and funding opportunities. And personally, I am focusing on my family and the quality time that this has allowed us to spend together.